A1 Pizza — From Cravings to Conversions
What we built: photo management & content system, social media growth engine, brand identity, and a conversion-ready website plan — stitched together with performance analytics.
Social Growth Engine
We managed photo assets, standardized the grid, and rolled out a motion-first content calendar (16 posts, 8 stories, 3 reels / month) tied to offers and delivery zones.
- +260% monthly reach (128k → 460k)
- Video engagement +241% on Reels & Stories
- 3.4× influencer ROI with gifted collabs
Channel Exposure Mix
Weekly Trend & Conversions
7-week engagement trend (+36%)
| Source | Orders | Cost / Order |
|---|---|---|
| Instagram DMs | 260 | $0 (organic) |
| Meta Ads | 184 | $2.60 |
| Creators | 68 | $1.80 (gifted) |
Brand Identity & Photo Management
We organized the **photo library**, established a **luxury navy-gold** identity, and built a **modular typography system** so every tile, story, and reel feels on-brand.
- Palette tuned for appetite appeal (warm golds + subtle brick reds)
- Reusable layout templates (offers, grid hero, UGC prompts)
- Lighting & framing guide for future shoots
Website Build — From Scratch
We planned a **Shopify storefront** designed to convert impulsive cravings into orders.
UX & SEO
- Fast, image-optimized menu & product pages (schema + keywords)
- Smart delivery zones, instant cart, sticky offer banner
- Menu taxonomy for combos, bundles, and seasonal drops
Data & Ads
- GA4 + Meta Pixel + TikTok Pixel for full-funnel tracking
- UTM standards + campaign dashboards
- IG DM quick-replies → product deep links
ROI Snapshot
| Metric | Before | After | Δ |
|---|---|---|---|
| Monthly Reach | 128k | 460k | +259% |
| Engagement Rate | 2.1% | 6.8% | +224% |
| DM Orders | 72 | 260 | +261% |
| Cost / Order (Meta) | $4.90 | $2.60 | -47% |
Book a Strategy Call
Let’s build your brand’s full ecosystem — **photo management**, **social engine**, **identity**, and a **website** that converts.
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