Case Study: Boutique Fever Men

Case Study · Men’s Fashion · Launch & Growth

Case Study: Boutique Fever Men

From zero to growth engine: market research → business model → branding → Instagram build → Reels ads—then performance tuning and CRO.

Brand IdentityContent EnginePaid SocialAnalytics & CRO
Book Strategy Call See Results
Brand creative — hero
Profile setup and polish
Views & engagement examples

Hero Visual — Luxury Code

Deep navy + liquid gold with strict grid rules. Opens with product detail motion to establish brand and quality instantly.

Impact (First 90 Days — Organic Only)

0
Followers (from ~108)
0
Best Reel Views (organic)
0
Typical Reel Views (median)
0
Non-Follower Reach Share
0
Avg. Reel Completion
0
Save Rate (top quartile)
0
Booking/Checkout Lift
0
Profile Visits / week
0
Content Output Velocity

Paid + Site Performance Snapshot

0

Ad Impressions

0

Total Reach

0

Cost / Reach

0

Site Conversion Rate

0

ROAS Lift

18–34

Primary Buyer

Business Model (Launch → Scale)

Value Proposition

  • Luxury look at accessible entry price.
  • Fast outfit discovery via short-form Reels.
  • Trust through consistent brand system & CTAs.

Revenue Streams

  • Core apparel with bundle ladders (↑ AOV).
  • Limited drops to drive urgency.
  • Accessories & styling packs (add-ons).

Channels & CAC Control

  • Reels awareness → IG shop/profile visits.
  • Micro-creator whitelisting (trust & scale).
  • Remarketing by saves & 50–75% video views.

Branding System

Palette & Type

Navy #07182e
Deep #0a1e3b
Gold #d8ae56
Light #ffe5a0
  • Typography: Inter for UI, Georgia accents for luxe headlines.
  • Thumbnail grid + logo safe-area for instant brand recall.
  • Motion micro-interactions on Reels opens.

Content Engine

  • 6–12s outfit reveals with frame-one motion.
  • On-screen styling tips → saves & retention.
  • Weekly pruning by VTR/CTR/Saves; replicate winners.

Analytics — Visualized

Channel Performance (Reach % vs Baseline)

Reels Stories Feed Creators RMKT
Higher is better

Creative Strength Radar

Retention Thumb-stop Brand Recall Saves Clicks Shareability

What We Delivered

Research & Strategy

  • Market & competitor mapping.
  • Positioning & offer architecture.
  • 90-day growth plan with KPIs.

Branding & Content

  • Identity system (logo, palette, type).
  • Reels templates & caption bank.
  • Shoot plan & asset curation.

Paid Media & CRO

  • Reels Awareness + split tests.
  • Creator whitelisting workflows.
  • Landing optimizations & remarketing.

Outcomes & Next Steps

Impact

  • High-quality reach at ~$0.21 CPR.
  • 29% site conversion-rate uplift after CRO passes.
  • 74% ROAS lift via creative pruning and scaling winners.

Next

  • Introduce limited drops to add urgency.
  • Scale creators with bundled offers.
  • Always-on remarketing by saves & 75% views.
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© Al Khachaan Marketing Agency — Brand Systems • Performance • Creative