Case Study: Glam by Sandy

01

Glam by Sandy — Organic Reels Growth

From ~108 followers to authority status: Reels-first education engine, luxury identity, and a frictionless booking flow.

Beauty & CosmeticsReels EducationLuxury BrandingBooking Funnel
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02

Mission & Promise

Teach → earn trust → convert. We design content systems that compounding growth—no hype, just proof.

Our Mission

Turn beauty expertise into a premium education brand with measurable bookings—powered by organic Reels.

Our Promise

Every decision maps to impact: retention, saves, profile visits, and booking conversion rate (BCR).


03

How We Work (5 Steps)

Clear phases to move from audit → authority → scale.

[01] Discovery

Audit Insights, comments & DMs. Build a topic & questions map from real intent.

[02] Strategy

Set pillars (undertones, tools, skin-prep, matching), cadence (2–3/wk), and KPIs.

[03] Build

Brand kit, captions, scripts, thumb system, booking CTA flow (bio→DM→form).

[04] Launch

Publish, track completion & saves; prune weekly; replicate winning hooks.

[05] Scale

Collabs & tutorials, live Q&As, highlight refresh, and offers with social proof.


04

Impact (First 90 Days — Organic)

Numbers pulled from Instagram Insights and booking logs.

1786+

Followers (from ~108)

9540

Best Reel Views

4200+

Typical Reel Views (median)

70%

Non-Follower Reach Share

28%

Avg. Reel Completion

12.4%

Save Rate (top quartile)

38%

Booking Conversion Lift

2.3x

Profile Visits / wk

04A

Channel Uplift (vs Baseline)





Directional lifts; methodology: pre/post 4-week rolling averages.

05

Proof — Screenshots

Tap any image to zoom. Verified from account Insights.

Brand & content system cover
Reels grid 4K–8K+ cluster
Breakout Reel ~9.5K views
Portfolio spread 2.2K–7.8K
Before baseline ~108 followers
After — elevated profile & proof

06

What We Built

Brand kit • Content engine • Booking funnel • Reporting rhythm.

Brand & Identity

  • Logo wordmark, palette, editorial type
  • Bio, highlight covers, grid rules
  • Thumbnail & caption style guide

Content & Growth

  • Reels scripts (hooks + beats + CTAs)
  • 2–3 posts/week calendar
  • UGC prompts, live/Q&A plan

Funnel & Analytics

  • Bio → DM → form booking flow
  • Insights dashboard & weekly reviews
  • Topic pruning & replication loop

07

Ready to compound results?

Tell us your goal. We’ll map the shortest path—and build the engine to scale it.

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© Al Khachaan Marketing Agency · Beauty Education · Organic Growth