Sponsorship • Creative Deck • Analytics
Roger El Khoury — Rally Driver Sponsorship Case Study
How Al Khachaan turned a thrilling season into sponsor-ready media value: image-only storytelling, data dashboards, and a clear ROI narrative brands can buy.
Impact Snapshot
0
Total Sponsor Exposure Value
0
Press Mentions Lift
0
Avg. CPM (vs $9.10 baseline)
0
7-Week Engagement Trend
Objectives
- Package the season into a sponsor-friendly narrative & rights menu.
- Quantify exposure by surface (car, suit, helmet, digital).
- Prove ROI with blended media value & funnel signals.
Strategy
- Image-first storytelling → emotion, speed, prestige.
- Advanced dashboard with KPIs sponsors care about.
- Tiered inventory (Gold / Silver / All-tier digital).
Deliverables
- Visual deck (EN/AR) + pricing.
- Dynamic data page (this dashboard).
- Short sponsor videos & social cutdowns.
Performance Uplift Index (Base = 100)
Campaign KPI Rings
87Brand Trust
93Media Value
78Engagement
Audience & Platform Mix
Instagram — 52%
TikTok — 29%
YouTube — 19%
7-week engagement trend (+36%)
Geographic Engagement Heatmap
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ROI & Sponsorship Value
| Metric | Value | Note |
|---|---|---|
| Total Sponsor Exposure Value | $106,000 | Across all assets |
| Car Panels Value | $42,000 | TV & photo ROI |
| Digital Media Value | $23,000 | Branded content reach |
| Suit & Helmet | $18,000 | Podium visibility |
| Press Mentions | +24% | Organic editorial |
| Avg. CPM Efficiency | $6.50 | vs $9.10 baseline |
Media & Financial Impact Rings
94ROI Index
88Retention
76Acquisition