Case Study · Community · Sports · Social Impact
WFL Baakline — Hike or Bike For A Cause
Client: WFL Baakline · Partner: Kids First Association · Location: Baakline, Chouf, Lebanon
Bilingual (EN/AR)3 TracksSponsor Activation
0
Total Participants
EN + AR
Bilingual System
0
Tracks (Pro / Amateur / Hike)
Executive Summary
AL Khachaan Agency led creative direction and communications support (not the event organizer). We delivered a premium navy–gold identity, simplified route communication, bilingual assets, and on-site sponsor touchpoints to elevate experience and clarity.
Challenge
- Short runway with mixed fitness levels
- Crystal-clear bilingual comms for routes & safety
- Premium aesthetic that still feels local & welcoming
Audience Insight
Community events convert when everything feels obvious—simple routes, visible timing, and an emotionally close cause—wrapped in design that reads perfectly on phones and print.
Strategy
- Inclusive format (2 cycling tracks + 1 hike)
- Bilingual creative system (mirrored EN/AR layouts)
- Lean funnel: posters, Instagram, WhatsApp, on-ground outlets
- Sponsor comforts at key points (coffee, water, snacks)
Execution
- Check-in at BBAC square, helmet hand-off, national anthem opening
- Marshals, first-aid, water points; WhatsApp coordination group
- Finish-line breakfast + certificates + sponsor sampling
Creative System & Evidence
Certificates & Recognition
- Certificates of participation issued at the finish line
- Volunteer acknowledgement & sponsor appreciation assets
Impact
- 95 participants across hike & bike tracks
- Positive community sentiment and sponsor goodwill
- Bilingual system that traveled well across social and print
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© AL Khachaan Marketing Agency — Community · Sports · Social Impact